Ice Cube on Big3 League: In a Great Position To Scale
Channel: Bloomberg Television
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Read a transcript preview of “Ice Cube on Big3 League: In a Great Position To Scale” from Bloomberg Television, uploaded on 2026-10-31.
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Language: English (creator captions)
[0:00] Spin. Nine years since the big three kicked
[0:02] off, you've certainly proven that it can attract an audience.
[0:05] Now there's a big question about whether it can become an even bigger and more
[0:09] investable business. I know there were plans to go public
[0:12] with the Spac deal. Can you give us any updates on when you
[0:15] think that might close? Are we expected to close, you know, end
[0:20] of the year, maybe early on next year, very early next year.
[0:25] So, um, you know, we're we're li that to me, um, has proven that
[0:32] people want, you know, more basketball, you know, in the summer, uh, three on
[0:39] three. You know, we've professionalized it.
[0:42] It's a beloved sport all over the world, globally.
[0:45] You know it when it comes to sports. You want to be in soccer, you want to be
[0:50] in basketball, or you want to be in, you know, um, boxing or MMA because those
[0:58] play all over the earth. So at the end of the day, we're in a
[1:02] great position to scale this at a at a great rate where we are already
[1:09] recognized as the premier three on three, uh, pro league in the world.
[1:15] And it's really just adding fuel to that fire and on into 3 or 3 on three space
[1:22] globally, not only professionally, but with youth, um, playing our rules, uh,
[1:29] our colors all over the world. So that's that's the vision.
[1:35] Well, give me a sense here as to sort of the audience that you have right now,
[1:38] some of the metrics I've seen up, it's, uh, something like averaging around
[1:41] 500,000 through the CBS partnership and then social media impressions.
[1:46] Uh,